What is a Fractional CMO?

What the fudge is a Fractional CMO?!

Simply put, a Fractional Chief Marketing officer (CMO for short) is a part-time, outsourced Marketing Director or Head of Marketing.

Responsible for developing a strategic marketing plan to help you achieve your business goals and overseeing and guiding all marketing activity to implement the plan.

A Day in the Life of …

Typical tasks that a Fractional CMO could be involved in:

• Developing the marketing strategy

• Resourcing the team to deliver the plan

• Social media strategy

• Email marketing strategy

• Blog & content strategy

• Planning marketing funnels

• Auditing and/or initial set-up of social and search advertising campaigns

• Campaign planning

• Auditing and/or set-up of analytics and CRM system

• and many more …

Key benefits

Most SMEs, solopreneurs, start-ups and charities don’t have the funds (or need) for a full-time Chief Marketing Officer. But most would benefit from using a Fractional CMO to help them lay strong marketing foundations.

Getting the fundamentals right from the outset sets you up for success.

How to pick the right CMO for you

Look for

• Marketing experience - breadth and depth.

• Specialism - most have a specialism (mine for example, is digital advertising - Google, Meta and LinkedIn ads).

• Industry experience - whilst a fresh perspective can sometimes be useful, consider whether some industry experience is necessary.

Sound like just the thing for you? Let’s chat.