Hey, I’m Jade

Fractional CMO - AKA part-time, outsourced Marketing Director.

I help small business and charity leaders grow their organisations sustainably by streamlining and structuring their marketing.

Over the last 14 years, I’ve distilled everything I’ve learned into The Napp Plan™. A marketing planning framework and 1-page plan to help people with purpose transform their marketing approach from scattergun to systematic, and achieve sustainable sales as a result.

When I’m not marketing you’ll find me cold water swimming, writing about motherhood and indulging my passion for upcycled interiors.


Systems I’m well-versed in

How I can help 👇

Fractional CMO 📈

Your part-time, outsourced Marketing Director to guide the strategic planning and delivery of all marketing activity.

The Power Hour 💪

A one-off sesh (60 minutes) to Zoom through your most pressing marketing challenges.

Guides, Templates & Courses🗺️

All the tools you need to master your marketing - including marketing planning templates, checklists and how-to guides.

A few of the brilliant brands
I’ve worked with

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Will we work well together? 🤔

Yay 👍

You understand the value of a plan (or are open-minded to learn). You want to grow your business or charity beyond just you.

You’re in it for the long-term and willing to learn and grow.

Nay 👎

You want a ‘Yes’ person who will tell you what you want to hear and won’t challenge you on ‘the way it’s always been done.’

You’re not invested in the long term, and looking for a silver bullet / magic wand / *insert other short-term fantasy thinking here*.